MatchFitJ

Fan-first women's football media. Cultural commentary with depth.

MatchFitJ is an independent women's football media brand built around fan intelligence, cultural critique, and a Black British perspective that mainstream sports media isn't providing. Founded by Jess, MFJ operates across TikTok, Instagram, and thehomeend.com, with an audience of engaged women's football fans who actually watch the game.

This page is for brands, event organisers, and media partners who want to do something real in women's football culture.

WHO’S HERE

270K+

TOTAL VIEWS - TIKTOK

Short-form commentary and cultural reaction. Viral spikes on WAFCON and fan culture content.

Editorial Home

Carousels, community, matchday content.

Core audience: women aged 25-38, UK-based, with significant African diaspora reach.

SELECTED WORK

WAFCON 2024

@copa90 No matter where you're from, you can't help but get excited for this year's WAFCON. A tournament that not just means the most to the continent, but for all the diaspora fans across the world. Miles away but still feeling every moment... 🗣️: @matchfitj | womens football ⚽️ #footballtiktok #womensAFCON #womensfootball #diaspora #afcon2024 ♬ original sound - COPA90

FAN ENGAGEMENT FOR WOMEN’S EUROS 2025

@matchfitj I got tired of waiting for women’s football to be taken seriously. So I’m hosting the watch parties I wish existed. 🔥 Women’s Euros 2025. London. This summer. 🎟️ Grab your ticket — link’s in @thehmend IG bio #WomensFootball #TheHomeEnd #Euros2025 #LondonEvents #MatchfitJ #woso #weuros2025 #londonparties #londonevent #londonfootball ♬ original sound - matchfitj ⚽️

Speaking

  • Why Book?

    Jess brings practitioner insight from both sides: as a women's football media founder running events, editorial, and fan intelligence, and as someone who's spent seven years embedded in the culture — not observing it from a press box.

    Three sold-out Euros watch parties. Dedicated WAFCON coverage for diaspora communities. Fan intelligence work that's now becoming a commercial product. The perspective is earned, not borrowed.

  • African women's football and diaspora fandom

  • Fan intelligence and the gap in women's football coverage

  • Building independent sports media outside the institutions

  • Fan engagement in live women's football

  • The cultural economics of women's football

Currently booking for 2025–26